The only AI platform for ads built for the Italian and European market
An agency in your hands: the AI prepares the campaigns, you give the go-ahead.
Ad platforms are complicated. The tools for running them, almost all of them, are born in the United States and paid for in dollars. Thor isn't.
VAT excluded · monthly renewal, cancel anytime · no setup fee · onboarding with a real person included
Creating a campaign
Eleven steps. Or one sentence.
Describe what you want to promote, the way you'd say it to an agency. Thor takes care of the rest.
By hand, in Google Ads
- 01 Pick the campaign type and objective
- 02 Lay out the campaign and ad group
- 03 Research keywords and match types
- 04 Write 15 headlines, 30 characters each
- 05 Write 4 descriptions, 90 characters each
- 06 Count the characters, one by one
- 07 Prepare the images in the required formats
- 08 Set the daily budget
- 09 Choose the bidding strategy
- 10 Check everything against the policies
- 11 Publish — and hope you got nothing wrong
Then you start over for Meta, with different rules and formats. There too, Thor prepares the copy already within the limits and uploads the images to your library; ad sets and ads you finish in Ads Manager.
With Thor
Describe what you want to promote
Product, objective, budget. In plain language, the way you'd brief an agency. If you like, attach a price list, photos or guidelines.
Thor builds the campaign
Structure, keywords, headlines and descriptions already inside Google's limits — counted by code, not by eye. Pick up to five products from your catalog and the images are born from their real photos.
It goes live when you say so
In your own account you find the campaign ready, paused: structure, copy, images, budget. Change whatever you want — on Performance Max you replace the placeholder logo with your own — then give the go-ahead. No spend before that.
Search, Display or Performance Max: from a description to a campaign in your Google Ads account, paused and ready for your review, in minutes. Without becoming a media buyer.
How Campaign Studio worksWhy Thor
Built for those who sell in Italy and across Europe.
Similar tools are almost all born in the United States: they are paid for in dollars, speak English only and issue no electronic invoices. The platform is built in Italy, for those who invoice in euros, answer to the GDPR and want to talk to a real person. Six reasons, all verifiable.
Born for the Italian and European market
Interface in English and Italian, reporting in ten currencies, VAT and EU reverse charge, electronic invoicing, data on European servers and a DPA available. No dollars to convert, no clauses to translate.
The AI does the work, you approve
Complete Google campaigns, a rewritten Shopping feed, an action plan in at most eight moves: Thor prepares everything and stops one step short. No spend and no line goes live without your approval.
The true margin, not vanity ROAS
Orders and product costs come from the Google Sheet you already use or from a feed; off-platform marketing costs even from an Excel file. Thor calculates true margin, true ROAS and MER, with attribution windows and exchange rates stated next to the numbers.
Onboarding with real people, in English and Italian
Two calls and a check-in every two weeks for the first two months, included in the price. We connect the accounts and read the first AI Assessment together, and the person answering is the person building the product.
One price in euros, everything included
99 € per month excluding VAT, unlimited accounts, every feature, an electronic invoice at every renewal. No plans to compare, no exchange rate to suffer, cancel anytime.
We also tell you where it stops
TikTok is connected read-only, campaign creation on Meta is partial, and we don't calculate per-product profit. We write it on the pages, not in the footnotes: you know what you are buying.
Who it is for
For those who sell online. And for those who do it on behalf of others.
E-commerce
Orders, product costs and catalog come into Thor: true margin by category and product, MER, average order value, new and returning customers. Google campaigns built from your real products, a Shopping feed optimized without risk, twelve types of catalog opportunity. This is where Thor gives its best.
Agencies and freelancers
One workspace per client, four roles and per-module permissions, PDF reports in English or Italian to hand over. The AI Assessment becomes the opener of the first meeting: an audit of the prospect's account in a few minutes, with their own numbers. One subscription, unlimited clients.
Lead generation, SaaS, local businesses
Same platforms, a CPA target instead of ROAS: recommendations that understand you generate leads rather than sales, a dashboard adapted to your type of business, an assistant that answers on your numbers. Without the margin part, which needs orders and costs.
Onboarding with a real person
You don't start alone.
Pre-call
Checklist via email: who has access to Business Manager and Google Ads, where your orders and costs live.
Call 1 · 30 min
We connect your accounts live, set a ROAS or CPA target and bring in your orders and costs.
Analysis
We launch the assessment, review recommendations and catalog opportunities, and prepare a 3–5 point plan.
Call 2
We present the assessment and set the 30-day goals together. That's the baseline.
Check-in
Fifteen minutes every two weeks, for the first two months. Progress against baseline.
Single plan
99 € / month
VAT excluded. All features included, unlimited accounts, onboarding included, electronic invoicing. Monthly renewal, cancel anytime. No setup fee, no minimum spend.
Frequently asked questions
Can Thor spend my budget on its own?
No, and that is not a limitation: it is the point. Thor does all the work — research, structure, copy, images, on the budget you set — but spending starts only when you approve it.
Why an Italian platform and not an American tool?
Because you sell in Italy and across Europe. Thor speaks English and Italian, thinks in euros and nine other currencies, handles VAT and reverse charge, issues electronic invoices and keeps your data on European servers. And the person doing your onboarding is a real person.
Is there a free trial?
No. In its place: a free thirty-minute call where you see Thor on your own numbers, no setup fee, onboarding with a real person in the first two months and free cancellation from the customer area. If after the first month it is not for you, you close and don't pay the second.
What can I do on TikTok and on Meta?
TikTok is connected read-only: reporting and recommendations. On Meta, Thor creates the campaign and uploads images to your library; ad sets and ads are completed in Ads Manager. End-to-end creation is on Google today.
Do I have to throw away my cost spreadsheet?
No, you connect it. Orders come in from Google Sheets or a JSON or XML feed, costs also from an xlsx or csv file, with guided column mapping and templates ready to download.
Is my Shopping feed at risk?
The primary feed is never touched. Optimizations are published on a supplemental feed in Merchant Center, and you can pull them at any time.